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Technology Stocks : S3 (Multimedia semi's place 2be)
SIII 0.00010000.0%May 12 5:00 PM EST

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To: Andreas Boutsioukis who wrote (8207)3/10/1997 4:28:00 PM
From: GERI EASTER   of 9477
 
S3's Leading 2D and 3D technology inside Dell, HP and AST

PR Newswire, Monday, March 10, 1997 at 14:51

Design Wins Demonstrate S3's Proven Technology Leadership

SANTA CLARA, Calif., March 10 /PRNewswire/ -- The world's largest
supplier of graphics, video and multimedia acceleration hardware(1), S3(R)
Incorporated (Nasdaq: SIII) today announced new design wins with Dell Computer
Corporation, Hewlett-Packard Company and AST Computer. Providing multimedia
acceleration solutions for the top ten x86-based personal computer
manufacturers(2), the ViRGE(R) and Trio(R) design wins demonstrate S3's
continued momentum through volume shipments to the mainstream PC market.
Highlighting its current market leadership, S3 commands almost 40 percent of
the overall multimedia accelerator market and more than 50 percent of the
rapidly growing 3D accelerator market(3).
"The ongoing selection of our ViRGE and Trio products as the accelerators
of choice by key PC manufacturers confirms our technical excellence in the
multimedia market," said Harry Dickinson, senior vice president of sales for
S3 Incorporated. "Shipping a comprehensive range of accelerator products at
multiple price points makes S3 an ideal partner for companies like Dell, AST
and HP."

Dell Computer
The new Dell Dimension PCs include S3's ViRGE/DX 3D accelerator, as well
as Intel's Pentium processors with MMX technology. The combination of
features, along with an estimated street price of $1,799, make the systems
ideal for small business and consumer users. Other Dell Dimension and
Optiplex PCs also incorporate S3's multimedia accelerators.

Hewlett-Packard
Providing price and performance value in a desktop PC, the new HP Vectra
VL PCs are optimized for Windows 95 to run mainstream and advanced office
applications. Including Pentium processors with MMX technology in combination
with S3's Trio(R) 64V2 advanced graphics and video accelerators, the HP Vectra
VL PCs begin at an estimated street price of $1,558.
Certain new models of the HP Vectra 500 Series PC, designed specifically
for small businesses without on-site management information system (MIS)
staff, incorporate Intel's Pentium processors with MMX technology combined
with S3's Trio64V+. With estimated street prices starting from as low as
$1,950, these models offer small businesses extensive productivity,
communication and support features at an affordable price.

AST Computer
The expanded line of AST Adventure! series of computers are targeted at
the first-time buyer and value-conscious consumer and have an estimate street
price of under $1,000. The new systems incorporate Intel or AMD processors,
along with S3's Trio64V+ 2D graphics and video accelerator.

S3's Products
Providing audio processing, 2D acceleration, 3D rendering, video playback
and platform integration capabilities, S3 delivers a comprehensive line of

multimedia solutions for the mobile, home and business PC markets. The most
widely implemented accelerators in the industry, S3's 3D-based ViRGE(R) and
2D-based Trio(R) families can be found in products from leading PC and add-in
card manufacturers such as Acer, AST, Compaq Computer, Dell Computer, Digital,
Fujitsu/ICL, Gateway 2000, Hewlett-Packard, IBM, Micron, Packard Bell/NEC,
Toshiba, Diamond Multimedia, Number Nine, STB Systems, Hercules, Leadtek,
Canopus, Data Expert, miro and ELSA.

About S3 Incorporated
S3 Incorporated, founded in 1989 with headquarters in Santa Clara,
California, is the world's largest supplier of multimedia acceleration
hardware and its associated software. S3 is committed to applying its
expertise in audio, video, graphics and platform acceleration to create
innovative and affordable products for the home, desktop and mobile markets.
The company's vision for the future is to also bring a rich, consumer
electronics-type experience to PC users -- integrating the best available
consumer multimedia technologies into the mainstream PC platform.

Except for historical information contained herein, the matters set forth
in this press release, such as statements relating to the company's ability to
drive technological developments with the company's growth and expansion into
markets, and the ability of the company to successfully integrate new
technologies, are forward-looking statements that are subject to risk and
uncertainties, including the impact of competitive products and pricing and of
alternative technological advances, the timely and successful development and
market acceptance of new products and upgrades to existing products, and other
risks detailed from time to time in S3's SEC reports.
NOTE: S3, ViRGE and Trio are registered trademarks of S3 Incorporated.
The S3 corporate logo is a trademark of S3 Incorporated. Other marks
referenced herein are the property of their respective owners.

(1) Source: Mercury Research (Scottsdale, AZ)
(2) Source: IDC Research (Framingham, MA)
(3) Source: Jon Peddie Associates (Tiburon, CA)

SOURCE S3 Inc.
-0- 03/10/97
/CONTACT: media, Paul Crossley, 408-588-8664, or email: Pcross@S3.com, or
investors, Sandy O'Halloran, 408-588-8000, ext. 3994, or email:
SandyOH@S3.com; or S3 Website Location: s3.com
/S3 press releases available through Company News On-Call by fax, 800-758-
5804, ext. 111409, or at prnewswire.com

Companies or Securities discussed in this article:
Symbol
Name
NASDAQ:SIII
S3 Inc

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