Getty Images' Art.com Increases Commitment to Online Partners Including AOL, Netscape, Excite, DoubleClick and Yahoo!
PR Newswire, Wednesday, May 19, 1999 at 09:29
Web's Leading Source of Framed and Unframed Art Increases Targeted Advertising
on Leading Portal Sites
SEATTLE, May 19 /PRNewswire/ -- Art.com, the leading online sites for art
and art-related products, announced today that it has increased its
advertising commitment on websites including AOL and its subsidiary Netscape
(NYSE:AOL), Excite (NASDAQ:XCIT), DoubleClick (NASDAQ:DCLK) and Yahoo!
(NASDAQ:YHOO). Art.com, the consumer brand of Getty Images, Inc.
(NASDAQ:GETY), plans to use increased visibility on these leading portal
sites to extend its reach into existing and new markets for the more than
100,000 images available on its e-commerce site www.art.com. Art.com's 1999
online advertising expenditures are anticipated to increase at least seven-
fold over 1998.
With one of the web's largest collections of framed and unframed art,
Art.com makes art more accessible, affordable, and easier to select and
purchase. Through increased use of targeted advertising and sponsorships on
key web portal sites, Art.com's aim is to increase its exposure to audiences
interested in purchasing decorative art for homes, offices, college
dormitories or as gifts, thus continuing to strengthen its presence in the
estimated $9 billion consumer market for art and art related products. In the
very near future, selected content from Getty Images' other branded
collections will be added to the Art.com site, increasing the number and
variety of images available on the site.
"Our success with online advertising, on AOL, Yahoo! and other sites, is
illustrated by the more than 400 percent increase in user sessions on the site
during the first four months of 1999. This increase demonstrates the value of
advertising on the most popular and trusted brand-name portals on the web,
said Bill Lederer, Chief Executive Officer of Art.com. "We remain fully
committed to building on our lead in the consumer art marketplace and our
increased advertising expenditures reflect this commitment."
Art.com also intends to strengthen its presence on web sites that appeal
specifically to women, its largest customer segment. Sites such as iVillage
(NASDAQ:IVIL), HomeArts and the Women.com network will also see increased
sponsorship this year. |
