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Technology Stocks : Qualcomm Incorporated (QCOM)
QCOM 175.25+0.6%Dec 19 9:30 AM EST

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To: Ruffian who wrote (30350)5/19/1999 2:55:00 PM
From: JGoren  Read Replies (3) of 152472
 
Sprint had large advertisement in the Dallas Morning News. StarTac featured. I think I saw this in the Sunday paper, too. Looks like MOT phones are the rigeur of the day.

In a sense, you can't blame Sprint or expect it to be "loyal." Sprint featured Qcom and Sony phones for a long time, then went to Denso, Nokia and its private brand. From a retailer's perspective, you want to be offering something new and different; if you always feature the same phones, your response to the ad will decline. From Sprint's perspective it wants to get new subscribers into the store to sell airtime.

I do wonder this, and maybe it's more appropriate for the G* thread: Why did Sprint sign on with Iridium? And, is there a possibility it will switch to G*. Given the cdma backbone of G*, it makes little sense to hawk Iridium; on the other hand, it does give Sprint an opportunity to sell to analog, GSM, TDMA subscribers, who might not otherwise come into its stores.

BRW, Qcom still sliding. It's barely 100, down over 3 pts.

Thoughts from the thread are, of course, welcome.

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