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Technology Stocks : Aspect Telecommunications (ASPT)
ASPT 0.00010000.0%Oct 22 9:30 AM EST
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To: corporal spewchunks who wrote (1109)5/19/1999 9:03:00 PM
From: corporal spewchunks  Read Replies (2) of 2018
 
I hate to say it, but ASPT's advertising campaign isn't getting the job done. To see what they had in mind, go to sjmercury.com The concept is good ie. seeing things from the customer's perspective, but the adds need to be more memorable. I've seen the adds featuring a young boy and a pleasant looking woman and I can't remember anything they say substantively and I'm really interested. She says that she's high maintenance but doesn't look the part. Need something like a picture of the Cross World's CEO that was discussed in Forbes recently. Get people talking. Cross World's apparently has a credibility problem in the high tech community, but I don't think that ASPT does. Maybe in the investment community but that's undeserved and mainly the product of a lot of dumb analysts. I think the market is seeing the error of it's ways from recent action in the stock. I would hope that Fidelity and their twin brother MFS have stopped their selling which was doing great harm to all ASPT stakeholders. I would really be interested to hear their explanation. It can't be on the merits or they wouldn't have sold. So are they accumulating stock for someone who isn't at 10% yet or are they taking revenge for some perceived wrong, whether real of imaginary?
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