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Technology Stocks : America On-Line (AOL)
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To: CGarcia who wrote (17754)5/20/1999 5:33:00 AM
From: JB2  Read Replies (1) of 41369
 
But how much appeal does AOL's content really have? I mean, most people get AOL as their first ISP because they don't know any better, it's the most common well-known company for them to sign up with. As customers get more internet savvy, I predict they'll just gravitate to who ever's cheaper. Once you're on the net, you're on, who cares how you got there?

Also, look at the model of television's emergence into the marketplace. First it was a novelty, but people didn't really start tuning into a specific channel until something entertaining really grabbed the market. Maybe AOL should start cultivating some ties with tv production studios, and writers,and work on developing some very engaging proprietary content, to make them stand out from the rapidly growing fray.
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