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Biotech / Medical : Sepracor-Looks very promising
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To: BMcV who wrote (2865)5/20/1999 10:03:00 AM
From: Don Miller  Read Replies (1) of 10280
 
We have proven and block buster drugs coming, and one proven to be faster acting that Claritin, and as effective for 24 hours. We have more drugs for the allergy/asthma field than most, if not all major Pharms. We will be trying to sell our various ICE drugs through different partners, but still to the same end users? We have the products why share our impact, or dilute our sales activities?

I would urge that we consider affording our own sales force in the allergy/asthma field. J&J had a sales force that got Hismanal to 30% of the market before the bad side effects were over come by another drug. Could we hire or contract this J&J sales force? At the very least J&J can tell SEPR who the current users are and who were the previous contact points. Send the current users Nora. samples to see what they think of it. Being a allergy suffer I can assure you I would try a sample of an improved version of the drug I am now using.

I recently came across a small firm that took drugs and marketed them, but I do not recall their name. They were not in the alllergy/asthma arena however. Are there firms that specialize in just marketing drugs? Are there any that have done allergy/asthma drug specifically? If they have proven themselves can we buy in and employ them or take them over?
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