Hi Guys, quiet board over here. I posted this on RB thread:
Interesting article in May 17,1999 'Forbes' pg 164, by Silvia Sansoni titled "Hot Stuff. Young entrepreneur, Cormac Kinney, developed software program that " takes scads of financial data on a trader's computer screen and turns it in real time into "heat maps," luminous mosaics of red and blue squares, each representing a security." Red square means price down, blue price up, also relates to changes in volatility, volume earnings ar any combo of these. "With a heat map, a buying or selling opportunity jumps out..." Other whistles and bells included.
This guy gets big outfits to use his product by befriending worker bees in the company and then getting them to recommend/demand product to superiors. He usually gets the boot if he tries to start at the top.
I found the article interesting for two reasons. First, Kinney has found a way to effectively market his product to a skeptical clientele. Second, his product, once past the skeptics, is enthusiastically embraced despite the 'fact', in my opinion, that the product (company is 'Neo Vision) is a real 'lightweight' compared to that offered by QTTK!
I don't have a direct link to the article; in fact I don't know if its on line. However Forbes web site is:
forbes.com
The issue is May,17,1999.
We're in a great company at an early stage IMHO.
patwrk |
