NET PERCEPTIONS INC (NASDAQ: NETP)
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News May 19, 14:56 Eastern Time
NET PERCEPTIONS AND SKYMALL.COM BRING A PERSONAL TOUCH TO E-SHOPPING
Partnership with Net Perceptions Gives Consumers More
Detailed Shopping Options
CHICAGO, May 19 /PRNewswire/ -- skymall.com, the e-commerce subsidiary of SkyMall, Inc. (Nasdaq: SKYM), and Net Perceptions (Nasdaq: NETP) have
announced a partnership that will give consumers a more personalized way to shop. The partnership was announced during the 16th Annual Catalog Conference
& Exhibition.
With the agreement, customers of skymall.com will be given the opportunity to personalize their shopping habits while making purchases from skymall.com and
by calling 1-800-SKY-MALL. Buyers who purchase products at www.skymall.com will have their preferences saved on the Net Perceptions' shopping
recommendations "engine."
The Net Perceptions engine learns each customer's individual needs, preferences and tastes, and in future visits to the web site, makes personalized
recommendations based on that knowledge.
"We value our customers experience and we are now in a position to provide our consumers with a more-personalized way to shop," said Thomas Edwards, chief
marketing officer for skymall.com. "The use of Net Perceptions' service will give us an advantage in giving our customers exactly what they need."
The agreement is the latest in a series of major partnerships Net Perceptions has made in the last three years. Besides skymall.com, other companies partnered
with Net Perceptions include Tower Records, Art.com, CDnow, Ticketmaster Online and E!Online.
"Our system is designed to help companies such as SkyMall use the purchasing history of their consumers for their benefit," said Steve Larsen, vice president of
marketing and business development for Net Perceptions. "The knowledge of consumer habits is always an added bonus to maintain and grow a consumer
base."
The 16th Annual Catalog Conference & Exhibition is dedicated to all areas of catalog marketing from prospecting to fulfillment. It is designed for both consumer
and business-to-business catalogers. |
