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Technology Stocks : How high will Microsoft fly?
MSFT 486.98-1.4%Nov 19 3:59 PM EST

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To: Sir Francis Drake who wrote (23022)5/20/1999 3:44:00 PM
From: RTev  Read Replies (2) of 74651
 
The old Wired magazine used to keep close tabs on Microsoft's TV efforts. Here's a summary from April, 1998 that is even more interesting considering Microsoft's recent investments:
wired.com

"Microsoft desperately wants to be in the box," says Gary Arlen of Arlen Communications, a research firm based in Bethesda, Maryland. "This was TCI's way of saying, We still control the real estate. From Microsoft's point of view, at least they've gotten in. But they don't control the box - yet."

Remember that -- even though the CE part of the deal with AT&T has been emphasized -- the deal also included an agreement by AT&T to use Microsoft technology in two new interactive TV demonstration programs.

Here's an earlier story from June, 1996:
wired.com

...In part to support Microsoft's interactive TV efforts, the tiny media group, only five months old with just over a dozen full-time staff members, was chartered with building the "primal apps" for the company's video-on-demand system, codenamed Tiger. They were developing the key media components for Tiger - user interfaces and interactive program guides - as well as prototypes of a new breed of TV programming and services (one such was an interactive version of Bill Nye the Science Guy.)...
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