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Microcap & Penny Stocks : Globalstar Telecommunications Limited GSAT

GSAT 66.72

+7.0%

Dec 22 3:59 PM EST

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To: Maurice Winn who wrote (4757)	5/20/1999 6:32:00 PM
From: Oliver Schonrock	Read Replies (1) of 29987

Maurice Will get back to you on pricing...your line not mine :-) Speaking of Iridium advertising, it amazes me that there still doing it. Was sitting on a flight from NZ to Sydney last week and found a two page fold out ad and tear out info request form in the in flight magazine. Was sitting next to my colleague who knows almost nothing about such things, but he did know that Iridium's handsets were huge & ugly (couldn't tell from the ad) and the that the per minute cost (not quoted either of course) was ridiculous. Moral of the story is...if you have a shit product that is totally uncompetitive, you can adverise it as much as you like using ten million dollar campaigns from Satchie & Satchie...it wont help, and once this depressing image has formed in your target customer's mind, it's hard to change. On this point, Maurice, you are definitely correct about starting price/minute. It's just a question of what price will prevent that image developing...US $1.00/minute (retail), US $0.50, US $0.25/minute, US $0.10/minute (no longer profitable in the long run, which is scary for those conservative managers)... I think you're also right about G* not adopting your scheme, at least not on constellation 1, so let's hope the SPs are right with their arrogance/"market research" (yuk!) of a US $1.00/minute starting price. Oliver

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