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Sam, 11 is a small team. If a few of the guys catch the "crud" and don't show up, do you have to play right field? It sounds to me like the cards are selling. As a fund-raising vehicle, the cards have some compelling advantages: a) they are new and different; b) they provide a higher return per unit than other items; c) they have a long shelf-life; d) the person buying the card will save several times his cash-outlay; e) they are easily giftable; f) there are sales incentives for the kids; f) the cards are low-calorie; and g) most compelling of all, there's potential for residual revenue. I suspect some of the obstacles to sales include: a) higher price may put off the casual impulse buyer; b) card may have limited appeal to some demographic groups, i.e. elderly, the computerless; and c) the card requires explanation (sadly, most of us are all-to-familiar with a candy bar!). In an ideal world, TSIG would have had more time to develop the BR deal, but baseball waits for no company! I'm not going to jump out a window if the BR revenues come in under expectations this year. If TSIG makes some money, if BR proves the card works, and if the satisfactory ground work is laid for a TSIG/BR deal next year, I will be happy. Regards, Suzanne |
