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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium

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To: Kimberly Lee who wrote (5673)5/21/1999 11:43:00 AM
From: bigbuk  Read Replies (1) of 108040
 
MDMI NEWS

Friday May 21, 11:15 am Eastern Time

Company Press Release

Massimo Da Milano Inc. Today Announced It has
Reached an Agreement With Albertson's Inc.

DALLAS--(BUSINESS WIRE)--May 21, 1999--Massimo Da Milano Inc. (OTC BB:MDMI - news) announced today that
it has reached an agreement with Albertson's Inc. (NYSE:ABS - news).

MDMI is providing Albertson's with gourmet pastries for the Albertson's Coffee Shops located in selected Albertson's stores.
MDMI is currently shipping products to 9 Albertson's locations in the Dallas/Fort Worth Metroplex, with plans to include
shipments to future locations as they come on line.

According Crawford Shaw Jr., of MDMI, ''We are excited about this new relationship with Albertson's and the potential that
this represents for MDMI. Albertson's is one of the premier food chains in America, and we are extremely excited to be
selected as one of the vendors for their new coffee cafe concept.''

Albertson's is one of the largest retail food & drug chains in the United States. They operate more than 900 stores nationwide,
with over $14 billion in annual revenue. Albertson's has been operating since 1939, when Joe Albertson opened the his first
store in Boise, Idaho, with the original philosophy of giving the customers the merchandise they want, at a price they can afford,
in clean stores with great service from friendly personnel. That same philosophy still applies today. Albertson's strives to
continue to offer consumers new and exciting One-Stop Shopping Ideas. Their newest stores feature all of the perimeter
service departments and conveniences Albertson's is known for, including friendly pharmacies and full service in-store banks.

MDMI is a commercial bakery producing breads, rolls, and pastries and has served the Dallas market for over 14 years.
MDMI customers includes prestigious hotels and restaurant establishments. MDMI offers over 50 varieties of breads, pastries,
cookies and cakes.

MDMI is also the franchiser of the Java Centrale Coffee Cafe chain. Java Centrale has franchises in Texas, Arizona, Nevada,
and California. Java Centrale's objective is to become the leading specialty coffee and ''food with a flair'' chain of kiosks in
upscale and high-visibility locations, where there is a heavy concentration of traffic, and will compete directly with Starbuck's
Coffee (Nasdaq:SBUX - news) and Gloria Jean's Coffee Company. In addition, MDMI recently introduced its Web site,
located at www.BUYMDMI.com, where individuals can now order a variety of MDMI products directly over the Internet.

The Private Securities Litigation Reform Act of 1995 provides a ''safe harbor'' for forward-looking statements. Certain
information included in this press release (as well as information included in oral statements or other written statements made or
to be made by MDMI) contains statements that are forward-looking, such as statements relating to the future anticipated
direction of the food industry, plans for future expansion, various business development activities, planned capital expenditure,
future funding sources, anticipated sales growth, and potential contracts. Such forward-looking information involves important
risks and uncertainties that could significantly affect anticipated statements made by or on behalf of MDMI. These risks and
uncertainties include, but are not limited to, those relating to development and expansion activities, dependence on existing
management, financial activities, domestic and global economic conditions, changes in federal or state tax laws, and market
competition factors.

Investor Relations: La Guardia Global Financial Services, toll free: 800/292-1361 E-mail: comercio@doscomercios.com or on
the Web at www.TwoTrades.com.

Contact:

La Guardia GFS
Phil Hernandez, 800/292-1361
www.TwoTrades.com
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