FDA Okays ‘Super-Aspirin' Vioxx Meant to Fight Pain Without Side-Effects
N E W Y O R K, May 21 — The U.S. Food and Drug Administration has given Merck & Co. approval to market its long-awaited “super-aspirin” Vioxx to treat pain associated with osteoarthritis and acute general and menstrual pain, the pharmaceutical giant said today. Vioxx will now compete with Monsanto Co.'s Celebrex, the first in a new class of revolutionary drugs designed to battle pain and inflammation without the side effects of aspirin and related drugs such as ibuprofen, which can cause deadly internal bleeding. An estimated 16,000 people a year die from deadly ulcers caused by conventional painkillers, which block the COX-1 enzyme that protects the stomach lining.
Similar Pricing to Celebrex New Jersey-based Merck said Vioxx will cost patients between $2.38 and $2.52 per tablet, competitive with the $2.42 price of Celebrex, which was launched in January. Vioxx is expected to be in pharmacies before mid-June. Despite Celebrex's head start and robust sales, Merck has said Vioxx could enjoy a possible marketing advantage over its rival because it is “a true once-a-day drug.” Celebrex is taken once or twice a day for osteoarthritis, the breakdown of joint cartilage from normal wear and tear, and twice a day for rheumatoid arthritis, an auto-immune disease caused when the patient's body attacks the joints.
Additional Applications Celebrex is not approved for acute chronic pain, such as from dental surgery, which Merck has said could give Vioxx another marketing edge. Merck is counting on Vioxx, expected by analysts to be a multibillion-dollar product within several years, to help the company overcome the loss of U.S. patent protection on five of its key drugs by 2001. Combined 1998 sales from three of those drugs were more than 25 percent of Merck's drug sales last year. Merck said the recommended dose for osteoarthritis is 12.5 milligrams daily, with some patients possibly benefiting from 25 mg daily. For acute pain, the recommended Vioxx dose is 50 mg once daily. Use of Vioxx for more than five days has not been studied. Like Celebrex, Vioxx will carry a label advising patients to be alert for ulceration and bleeding that can occur without warning.
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