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Technology Stocks : America On-Line (AOL)

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To: George Martin who wrote (17997)	5/21/1999 8:53:00 PM
From: banker's lady	Read Replies (2) of 41369

AOL's 700% Net Return From Finance Internet Daily 21 May 99 America Online (AOL: news, msgs) generated almost $7 in revenue for every marketing dollar spent last year, according to a Business week study of the marketing efficiency of 15 public companies which derive all their revenues from the Internet. Auction site Onsale.com (ONSL: news, msgs) had the best results,gaining $9 for every dollar spent, while Yahoo! (YHOO: news, msgs) generated only 53 cents. The average revenue return for every marketing dollar spent online was $2.70 in 1998, down from the previous year's $3.37 average.

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