Booking Holdings (formerly Priceline) Message Board

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Technology Stocks : Booking Holdings (formerly Priceline)

BKNG 4,766

+4.0%

Nov 21 9:30 AM EST

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To: Robert Rose who wrote (1436)	5/23/1999 12:19:00 AM
From: Tom Hua	Read Replies (2) of 2743

Of course I imagine that at some point there may be a peak, Rob, in my opinion, you have seen the peak. More than $5 million of last quarter's revenue (>10% total revenue) was derived from Capitol One as part of the adaptive marketing scheme. In simple words, Capitol One took part in subsidizing tickets in exchange for customers applying for Capitol One's credit cards. It was great for customers, good for Priceline, but terrible for Capitol One because the accounts were opened but unused. It cost Capitol One a small fortune. Unlike PCLN, Capitol One is not in the business of losing money. They learned a costly lesson and promptly canceled its agreement with PCLN effective May 1. How come there was no press release announcing Capitol One's cancellation? Wasn't it considered a material event which, per SEC regulations, should be publicly disclosed in a timely manner? Regards, Tom

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