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Technology Stocks : mapquest.com (MQST) IPO - will it be hot?
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To: garrick le who wrote (30)5/23/1999 12:26:00 AM
From: Gene Reardon  Read Replies (1) of 42
 
Took a position in MQST Friday for the following reasons (gleaned from various sources)

1) Established company in operation since 1967., $24.7M total revenue 1998, up 15%.

2) The leader in advanced mapping systems. The world's largest map producer (in daily volume); leaders in digital mapping. Provides high-quality printed maps to leading brands of reference books, travel guides and textbooks. It also provides the underlying mapping and driving direction technology and components to a variety of vertical industries, such as corporate travel, hotels, real estate and retailers.

3) MapQuest.com is receiving more than 3.1 million unique visitors monthly to its consumer Web site

4) More Than 16% of Web Users View Maps and Driving Directions Generated By MapQuest.com. They already are one of the most visited websites (in the millions) due to their connection with other travel websites. With numbers like this, I am not worried about profitability.

5). Competition is weak and map generation would be a difficult area for another company to achieve predominance.

6). They already have deals with Yahoo and Excite (and maybe AOL?) and others to provide on-line mapping services. Try going to AOL net find, d click maps. What you will get is very inferior to Map Quest.

7) 05/17 08:3424/7 Media, Inc., (one of the largest Internet media companies).Signs MapQuest.com to Exclusive Two-year Global Advertising Sales Agreement

8) Institutional buyers are likely to be attracted to the stock since Thomas Weisel Partners is one of the underwriters.

Possibly not a good stock to own in short term, but for low 20's, tremendous potential.
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