Booking Holdings (formerly Priceline) Message Board

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Technology Stocks : Booking Holdings (formerly Priceline)

BKNG 4,766

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Nov 21 3:59 PM EST

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To: Tom Hua who wrote (1438)	5/23/1999 5:19:00 PM
From: B. A. Marlow	Read Replies (2) of 2743

Wrong on credit cards and PCLN adaptive marketing, Tom. On May 1st, Capital One exercised its option to end its participation in PCLN's adaptive marketing program. Among other reasons, this outcome is not material because the deal is being replaced with a much better one. Capital One is being succeeded by Bank One's First USA, the nation's *largest* issuer of Visa cards, in a five-year adaptive marketing deal that PCLN estimates could add about $200 million to the top line. *The First USA Visa deal represents one of the very largest credit card-issuer deals ever made, online or off-line.* While we don't know the terms of the Capital One deal with PCLN or the reasons for its termination, it's apparent that PCLN was not thrilled with it and wanted out. Capital One is known for running low-end, in-house, direct-mail member acquisition programs. First USA is a higher quality issuer, far more visible, and a better partner for PCLN. You'd be more successful if you'd do some homework before jumping to conclusions. BAM P.S. PCLN's Bank One/First USA Visa press release: biz.yahoo.com

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