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speculation: CASH for aggressive marketing of "Go2Net.com" and all of its entities (a lot of people still watch T.V., read Wall Street Journal, IBD etc., we're even talking T-shirts, and bumper stickers, whatever it takes. Personally, I prefer a spokesperson, like a famous actor or actress or rock star that can target the widest or most specific audiences; I wonder if Ringo, or the Taco Bell dog are available. Also, the name Go2Net has meaning, its a direct instruction and easy to remember as opposed to Lycos? Yahoo? (The dial 10-10-220 ad comes to mind.) The ad mavens can have a lot of fun with this one. This strategy is so simple (get the name known), and it works! Political elections are won on this basis. And Yahoo, Lycos, Aol, Snap, Apple, Wcom, Intc, Ibm, and Beyond.com, to name a few memorable ones, are on top of it already. STOCK for acquisitions. |
