WDC/Sandisk Corporation Message Board

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Technology Stocks : WDC/Sandisk Corporation

WDC 163.00

-0.4%

Nov 7 9:30 AM EST

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To: JJB who wrote (5785)	5/23/1999 9:51:00 PM
From: Ausdauer	Read Replies (1) of 60323

JJB, Ron and Thread, You could actually do many things other than putting a private label CF card into the box that would lead people to SanDisk in the aftermarket. A free PCMCIA adapter with a SanDisk logo, a colorful red-and-white-and-yellow discount certificate on a SanDisk ImageMate (that the consumer is going to buy anyway, but why let that have the chance to buy an ActionTec or Lexar product?), a free black synthetic leather or impact resistant plastic CompactFlash card carrying case (similar to the plastic cases for Nintendo Gameboy memory cards) sporting an impressive red-and-white-and-yellow SanDisk emblem (and leave two or three open slots so that the consumer knows they have room for extra cards), or a free FAQ manual on CompactFlash or digital photography with a bright red-and-white-and-yellow SanDisk emblem emblazoned on the front. How about giving away a coupon for 5 MB on a hosted web site for people to publish their own photo albums for family and friends at no cost. And then putting a faxback customer service or FAQ page or sponsored photo contest on it??? I think that if the OEM's are going to bury the SanDisk label and just leave a tiny SNDK copyright insignia on the "B-side" that they could let SNDK get a little plug in inside the box. AND THEY ABSOLUTELY SHOULD MENTION THEIR FAITH IN SNDK QUALITY WITH A LITTLE PLUG IN THE CAMERA'S INSTRUCTION MANUAL!!! Tiny print that you need to read with a microscope on the "B-side" of the CF card just ain't cutting it. If Simple Technology (and others) can swing this type of endorsement, why can't SanDisk??? Ausdauer

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