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Technology Stocks : MySoftware (MYSW)

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To: tmeyers who wrote ()5/24/1999 8:16:00 AM
From: Roy F   of 139
 
MySoftware Company(TM) Enhances Functionality and Usability Of MyProspects.com(TM) With Version 2.0


May 24, 1999 07:00 AM
PALO ALTO, Calif., May 24 /PRNewswire/ -- MySoftware Company MYSW , a leader in Internet direct marketing services and software for small businesses, today launched version 2.0 of MyProspects.com, a revolutionary lead prospecting Website allowing users to profile their target customers and instantly download qualified lists of prospect leads.
Delivering on MySoftware's continuing commitment to providing world-class products and services for small businesses, MyProspects.com 2.0 evolved by incorporating customer feedback into the design to ensure the result of a simpler, easier to use interface. Version 2.0 represents a flood of new features and functionality that significantly improve the MyProspects.com experience for a growing number of registered customers, which already totals more than 200,000. In addition to a sleeker look and feel, enhancements include a simplified registration process, preferred customer account management, and a beneficial direct marketing guide.

The new site streamlines the registration process, making it even faster and easier to become a MyProspects.com customer. Small businesses registering will receive 200 free targeted leads in addition to a free subscription to Small Office Computing & Communications magazine. Registered customers will also benefit by receiving on-going email newsletters with valuable tips on direct marketing.

MyProspects.com 2.0 now includes information about the Partner Program, which allows Web sites serving the small business market to share a portion of MyProspects.com revenue by offering the powerful, online prospecting service to their constituents who want to find new customers.

"This upgrade of MyProspects.com is part of our commitment to continually improving ways for small business professionals to grow their businesses quickly and profitably," commented Gregory Slayton, president & CEO of MySoftware. "We appreciate the feedback and support of our customers and partners such as Apple, Ameritech, Intuit, Netscape, Pitney Bowes, and ZDNet for making MyProspects.com 2.0 the best way to find new customers online."

About MySoftware Company

MySoftware Company combines powerful software with effective, affordable Internet and annuities solutions to easily turn any PC into a direct marketing powerhouse. MySoftware's complementary Internet services are dedicated to helping businesses find new customers (www.MyProspects.com) to grow their businesses. MySoftware actively works with some of the world's best-known companies to provide productivity solutions for their small business customers. More information on MySoftware and its alliances and products is available at www.MySoftware.com.

SOURCE MySoftware Company
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