If you like SKYM, NETP may be interesting: Net Perceptions and skymall.com Bring a Personal Touch to E-Shopping
PR Newswire - May 19, 1999 14:53
Partnership with Net Perceptions Gives Consumers More Detailed Shopping Options
CHICAGO, May 19 /PRNewswire/ -- skymall.com, the e-commerce subsidiary of SkyMall, Inc.(Nasdaq: SKYM), and Net Perceptions (Nasdaq: NETP) have announced a partnership that will give consumers a more personalized way to shop. The partnership was announced during the 16th Annual Catalog Conference & Exhibition.
With the agreement, customers of skymall.com will be given the opportunity to personalize their shopping habits while making purchases from skymall.com and by calling 1-800-SKY-MALL. Buyers who purchase products at www.skymall.com will have their preferences saved on the Net Perceptions' shopping recommendations "engine."
The Net Perceptions engine learns each customer's individual needs, preferences and tastes, and in future visits to the web site, makes personalized recommendations based on that knowledge.
"We value our customers experience and we are now in a position to provide our consumers with a more-personalized way to shop," said Thomas Edwards, chief marketing officer for skymall.com. "The
use of Net Perceptions' service will give us an advantage in giving our customers exactly what they need."
The agreement is the latest in a series of major partnerships Net Perceptions has made in the last three years. Besides skymall.com, other companies partnered with Net Perceptions include Tower Records,
Art.com, CDnow, Ticketmaster Online and E!Online.
"Our system is designed to help companies such as SkyMall use the purchasing history of their consumers for their benefit," said Steve Larsen, vice president of marketing and business development for Net Perceptions. "The knowledge of consumer habits is always an added bonus to maintain and grow a consumer base."
The 16th Annual Catalog Conference & Exhibition is dedicated to all areas of catalog marketing from prospecting to fulfillment. It is designed for both consumer and business-to-business catalogers.
About Net Perceptions
Incorporated in 1996, Net Perceptions is the world's pre-eminent developer and supplier of real-time
recommendation technologies. It is the originator of online collaborative filtering technology, the most
accurate predictor of individual behavior available. Net Perceptions can be reached by calling
1-800-466-0711 or on the World Wide Web at netperceptions.com.
SkyMall and skymall.com
skymall.com, the e-commerce company of SkyMall, Inc., Phoenix, Ariz., is committed to fostering a
high-quality one-to-one customer experience that exceeds expectations and engages customers in
long-term relationships. skymall.com offers high-quality products and services in a one stop shopping
e-commerce web site to millions of consumers using the Internet 24 hours a day, seven days a week.
Through distribution channels in airlines, hotels, at worksites and over broadband technologies, SkyMall,
Inc. and skymall.com plan to capitalize on agreements with over 100 retailers, catalogs and information
service partners to create e-commerce solutions for consumers and merchants.
The SkyMall print catalog is a unique advertising vehicle that extends the company's reach to 68 percent
of all domestic airline seat pockets and reaches over 410 million people each year. For additional
information, please visit the company at skymall.com.
This news release includes statements that may constitute forward-looking statements made pursuant to
the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. This information may
involve risks and uncertainties that could cause actual results to differ materially from the
forward-looking statements. Factors that would cause or contribute to such differences include, but are
not limited to, those factors detailed by SkyMall, Inc. in its filings with the Securities and Exchange
Commission.
SOURCE Net Perceptions
/CONTACT: Amanda Gerbig of AlexanderOgilvy Public Relations,
303-615-5070, agerbig@alexanderogilvy.com, for Net Perceptions/
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