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DJ ITurf CEO: Co. Focused On 'Most-Wired' Generation
NEW YORK (Dow Jones)--ITurf Inc. (TURF) Chief Executive Stephen Kahn wants his
company to become "a leading online network focused on 'Generation Y."'
Focusing on 10- to 24-year-old females, iTurf plans to take advantage of this
"most-wired segment of the population" by providing an online magazine, e-mail, home
pages, chat rooms, and online shopping, Kahn said in an interview with CNBC Monday.
ITurf enjoys an "enormous set of competitive advantages" through parent company
Delia's Inc. (DLIA), a retailer of young women's apparel and accessories, said Kahn.
He added iTurf is using Delia's direct-marketing assets, catalog-circulation base and
established brands to build an online business.
ITurf plans on expanding through a recent marketing and content-sharing deal with
America Online Inc. (AOL), Kahn said.
ITurf signed May 12 an $8 million, two-year marketing agreement with America Online
Inc, where iTurf will receive four anchor tenancies on America Online and three iTurf
properties will be positioned on America Online brands, including Netscape Netcenter.
--Bill |
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