Monday May 24, 10:02 am Eastern Time
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Company Press Release
NCTI Subsidiary DistributedMedia.com Signs Barnes & Noble College Bookstores
Sight & Sound(tm) Systems to be Deployed to 380 Stores
STAMFORD, Conn.--(BUSINESS WIRE)--May 24, 1999-- DistributedMedia.com, Inc. (DMC), a wholly-owned subsidiary of NCT Group, Inc. (OTCBB: NCTI - news) announced the signing of Barnes & Noble College Bookstores, a division of Barnes & Noble, Inc., as a customer for its proprietary in-store network of Sight & Sound systems.
The Sight & Sound systems will be used to deliver music programming as well as audio and billboard advertising to numerous locations within each of the 360 Barnes & Noble college bookstores.
''We are pleased with the extensive music selection and superior sound quality delivered by the Sight & Sound system and believe that customers will enjoy the enhanced ambience that music provides while they are in our stores,'' said Max Roberts, President of Barnes & Noble College Bookstores. ''And, we know that advertisers will be very eager to reach our demographic in such a targeted way. Couple that with the commitment by DMC to install and maintain the systems and you have a number of benefits we just couldn't ignore.''
Sight & Sound incorporates patented and patent pending technologies developed by NCTI to deliver a unique combination of music and advertising messages to any out-of-home location. Each Sight & Sound installation consists of four or more dual-function audio billboards and a Digital Broadcast Station to which audio advertisements are downloaded via the Internet from DMC's Central Controller. The audio speaker is flat, wall-mounted and less than two inches deep; its 18''x 24'' surface is covered with a printed, yet sound permeable, advertising billboard. The flat speakers will be supplied to DMC by NCT Audio Products, Inc., a subsidiary of NCT Group, Inc.
''Today, advertisers are trying desperately to reach the consumer who is now spending less and less time at home. There is no better way to do that than with our system. Sight & Sound enables the advertiser to reinforce a brand's proposition in an out-of-home venue with the one-two punch of visual billboard coupled with an audio advertisement played out of that billboard,'' said James McManus, President, DMC. ''We are thrilled that Barnes & Noble College Bookstores, one of the country's leading retailers, has embraced our innovative approach. The overwhelmingly positive response that we consistently receive from industry leaders solidifies our belief that Sight & Sound is the advertising paradigm for the future.''
Founded in 1873, Barnes & Noble is part of the nation's largest bookselling enterprise. Over the years, the company has established a reputation for operating the finest service-oriented campus bookstores in the nation. Barnes & Noble operates over 350 campus bookstores for many of the nation's top academic institutions, medical schools, law schools and community colleges. All campus stores are customized to meet the specific needs of their community and feature a highly professional management staff, top quality merchandise, computerized book ordering and innovative store design. |
