Datek Brokerage $9.95 a trade Message Board

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Non-Tech : Datek Brokerage $9.95 a trade

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To: Paul K who wrote (12248)	5/24/1999 8:31:00 PM
From: Sir Francis Drake	Read Replies (1) of 16892

OH NO! I don't like this part <<It intends to use the $300 million mainly to expand advertising and beef up its technology, according to Mr. Nicoll.>> I hope that the order in which this is listed: 1)expand advertising 2)beef up its technology - will not come back to haunt us. THERE IS ENOUGH ADVERTISING!!! What Datek desperately needs to do, is concentrate on "beefing up its technology" - make that PRIORITY # 1; forget the advertising. The customers will come - once Datek PERFORMS. Otherwise, you are wasting money - because you'll get bad PR here and on other forums, including mainline media. If you perform, you won't need to spend money on advertising - word of mouth will take care of that. I did not originally come to Datek because I saw and ad. Think again, Mr. Nicoll. Morgan

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