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Technology Stocks : Oracle Corporation (ORCL)
ORCL 189.65-1.7%3:59 PM EST

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To: Maverick who wrote (10806)5/24/1999 11:13:00 PM
From: Ferick  Read Replies (1) of 19080
 
Monday May 24, 9:03 am Eastern Time

INTERVIEW-Oracle to launch campaign on e-trade

By Y.P.Rajesh

BANGALORE, India, May 24 (Reuters) - Database software giant Oracle Corp
(Nasdaq:ORCL - news) plans a marketing campaign to compete with IBM
Corp's (NYSE:IBM - news) Internet solutions, a senior company official
said on Monday.

''We have great products but poor marketing,'' Mark Jarvis, Oracle's
senior vice president for marketing, told Reuters in an interview.

I believe this is true. Oracle has just recently begun tv ads and other promotional programs. Ask any business how important it is to advertise, advertise, advertise.

I also think a heck of a lot more than 65 of Fortune 100 companies use ORCL for e-biz.
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