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Non-Tech : Fatburger: How far can they stretch the chain?
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To: KZAP who wrote (5)5/25/1999 12:10:00 AM
From: KZAP   of 12
 
I read this on a placemat over the weekend:

Why the heck did we name ourselves Fatburger?

Back in '52, the word "Fat" meant you'd really made it.
Fat City. Fat Times. Fat Cat. So when Lovie Yancey
created her huge juicy hamburgers, there was only one name
for them - Fatburger.

Half a century later, while other places are just discovering
taste, we're still making hamburgers the way she did. Fresh
U.S.D.A. choice domestic beef, not puny frozen patties. Cooked
to order, every time. With more choices in condiments then
most people have on their menues.

(And about that "F" word - surveys show that we serve the
leanest beef in town. As if you care.)

The only thing Lovie loved as much as hamburgers was music - and
the musicians who hung out at her place. So you'll hear all
her pals on the jukebox: Rhythm & blues, jazz, and classic
soul that'll keep you chair dancin' long enough to finish
that big juicy burger.

.............more in next post...........
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