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Technology Stocks : HAUP - Hauppauge Digital

HAUP 0.0155

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Nov 7 9:30 AM EST

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To: genejockey who wrote (777)	5/25/1999 5:17:00 AM
From: westes	of 1149

< It's funny how long hypers shout HAUP would get "exclusive" deals <with Broadcast.com et al... Why on earth does any major digital <video Internut company need to make an exclusive alliance with HAUP <or with any other card maker? They don't need an exclusive deal with HAUP. But that's totally missing the point. What Yahoo! needs is to be the first mover into digital broadcast/Internet integration. Honestly Yahoo! doesn't care about HAUP. What Yahoo! wants is to leave NBC, ABC, and cable distributors of video content in the dust. How can they do this if the technology required to do it is not pervasive? One way they could do it is to subsidize the distribution and dissemination of that technology, and to closely tie it to the offering on their pages. That means put up offers for the HAUP product at cost, for example. HAUP is just in a fortunate position of having been the first company to have a viable offering, and in being the market share leader in what is today a niche market for TV on the PC. You talk about this problem as if Yahoo! has some market interest in seeing different video card manufacturers have a fair and equal opportunity to compete against each other. I think Yahoo! simply doesn't care about that at all. Their interest is to get the technology in any acceptable form out to millions of users as quickly as possible, and to start a real revolution in how digital video is viewed. Their objective is to make the TV set go away and to put the major broadcasters out of business, or at least to put them in a disadvantaged position as distributors of content. I have no idea what the deal with Yahoo! might look like, but it wouldn't surprise me at all if Yahoo! made it their business to advertise or distribute HAUP's product widely and cheaply. Who gives a damn if Yahoo! loses out on a ten million dollar exclusive advertising agreement. What is at stake is a 50 BILLION dollar market for TV advertising. Yahoo!'s priority must be to lay a foundation that makes it possible to take that market away from the TV advertisers.

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