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Technology Stocks : Intel Corporation (INTC)
INTC 46.96-2.8%Jan 16 9:30 AM EST

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To: Scumbria who wrote (81589)5/26/1999 1:17:00 AM
From: L. Adam Latham  Read Replies (1) of 186894
 
Scumbria:

Re: I've been questioning Intel's market segmentation strategy on this thread for most of the past year. It is based on arrogance, and a belief that mighty Intel can pull the wool over the consumer's eyes.

I have commended you in the past for shutting off your TV for the past several years, but I think doing that has left you out of touch with the 99.9% of Americans who plop down in front of the tube every night and are bombarded with marketing pitches for hundreds of products. There are very few products that we have to have - the real focus of marketing is selling products to people that they don't absolutely need. Advertising agencies are masters at this, and whether you respect the marketers motives or not, it's how things are sold. I hope your company has some good marketing folks who can "pull the wool over the consumer's eyes", or else your wiz-bang graphics device won't be any different than your competitions'.

Adam

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