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Non-Tech : J.B. Oxford

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To: fiberman who wrote (2030)5/26/1999 8:59:00 AM
From: Probart   of 2220
 
LOS ANGELES, May 26 /PRNewswire/ -- After an extensive search, JB Oxford Holdings, Inc. (Nasdaq: JBOH), a provider of discount and on-line brokerage services to clients nationwide, has selected Think New Ideas Inc. (Nasdaq: THNK) to design and implement its strategic marketing campaign, including both branding and print and broadcast advertising.

Think draws upon an impressive array of marketing, advertising and technology experience to implement innovative, integrated marketing and branding solutions on behalf of Fortune 500 and high-profile clients. Using a variety of new media, the firm has combined its communications expertise and award-winning creativity with next-generation technologies to help its clients gain a competitive advantage.

"During the course of our search for an advertising agency we met with a number of good firms, and Think had the strongest mix of traditional advertising experience and Internet savvy," said JB Oxford Director of Marketing Mark Spillman. "We were particularly impressed that the firm devoted significant time and energy to consider JB Oxford's specific needs as we build our Internet presence and further establish the company's name as a dominant force in the growing discount and on-line brokerage industry. Given their success with clients such as IBM, Oracle and Network Associates, we're confident in Think's ability to help us increase our mindshare among the expanding audience of on-line investors."

"Working with JB Oxford is an excellent opportunity for Think to leverage our experience to benefit an established company in a fast-growth, high-profile industry," said Larry Kopald, President and Chief Creative Officer of Think in Los Angeles. "We look forward to unveiling JB Oxford's new advertising campaign in the next few months, as well as to assisting in the launch of a refreshed web site that reflects the company's new brand identity."

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