E*Trade (NYSE:ET) Message Board

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Non-Tech : E*Trade (NYSE:ET)

ET 18.51

+1.5%

Jan 29 3:59 PM EST

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To: DD™ who wrote (6597)	5/26/1999 12:33:00 PM
From: Keith Rosenblatt	Read Replies (1) of 13953

It seems to me that EGRP readily admits that they have customer service problems due to the incredible pace of growth. They also seem to have plans to improve this area. Unfortunately, their plans for growth are outpacing their plans for improved customer service. You're right that in the long run this could hurt them, if there's no change. I don't think this will be the case, however. I believe that their goal right now is to rapidly move closer to the #1 position in the online broker arena. They could, instead, concentrate on improving customer service at the expense of pulling in new accounts (that's the only way that customer service supply can start catching up to customer service demand.)

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