The big news is that the telemetry technology works! Robby Unser was the test subject and he said some very nice things about it.
The big concept that people are missing is that some big names are apparently chomping at the bit to get this technology. Scott, the IR guy, say that an NFL owner wants it, the PGA wants it, and apparently talks have occurred with ABC Sports, FOX Sports, Yahoo, ESPN, etc.
They all see this "Six Million Man" or "Terminator 2" technology approach as a great teaching tool that commentators and coaches will love, but to them the big thing is that it is a way to rapidly increase advertising dollars via increased TV and website viewership.
As an example, this is way beyond the new tendencey now in baseball to show how fast the pitcher's pitch was. Look at Golf, for instance.
The commentator would be able to supposedly say something like this..."See Jim, look at the readings on Tiger's weight distribution. The reason he shanked that shot is that he had too much weight on his left foot, rather than his right. And he was clearly nervous about the shot, as his pulse rate was way up. Tensing up also caused the problem." And the golfer just wears an unobrusive sensor in both his shoes. Simple in some respects, huh?
Or in the NFL...." WOW...we know Marino throws a hard pass but that one was the hardest pass we've seen thrown all year. It was clocked at XXX mph. And the hit on the receiver by the defensive back was incredible...look at that G-Force Impact reading."
Fiction? I don't think so at all. This is what I am told this technology will do. Please call IR for your interpretation.
So why is the stock so low? Not enough volume in my opinion and not enough exposure. Also, people are waiting to see the technology iun action, which I hope is close. The CEO says it is.
Listening to the interview with Wallstreetreporter.com, the following pieces of info were/are encouraging:
** The Company is moving forward in finalizing the telemetry for the major sports (the CEO mention Formula I, soccer, golf, the NFL)
** They are getting tremendous interest from a variety of parties, he says
** They need no additional financing to move forward
** The debut of the technology is tentatively set for late Spring-Early Summer at sen1.com probably a Formula 1 Race, as Formula 1 is the #1 sport in America (the world?) and interest in over 200 countries.
As always please do your own DD. This information in not guaranteed accurate, but it is largely taken from the interview at this site, so you can do easy DD yourself:
wallstreetreporter.com
click on CEO onterviews on the left
Click in "I"
then click on "Innovative Holdings" |
