AltaVista Company Completes Senior Management Team
Schrock Appoints Three New Executives, Securing
AltaVista Leadership
PALO ALTO, Calif.--(BUSINESS WIRE)--May 26, 1999-- AltaVista, a wholly-owned subsidiary of
Compaq Computer Corporation (NYSE:CPQ - news), today announced the addition of three new
executives to its organization, securing AltaVista's senior management team and its leadership into the
next century.
AltaVista President & CEO Rod Schrock appointed Ross Levinsohn, Vice President and General
Manager of New Media; Charles Rashall, Vice President, Sales and Marketing; and Mark Delfino, Vice
President, Information Management and Operations. The new executives bring a breadth of relevant
industry-wide experience to AltaVista.
''Recognizing the importance of strong leadership to the success of our company, we have been very
selective in the choice of our management team,'' said Rod Schrock, President and CEO, AltaVista
Company. ''With a strong executive leadership team now firmly in place, AltaVista is poised to deliver
on our commitment to provide users the most powerful search technology, the most satisfying shopping
experience and the most relevant local content and commerce.''
Ross Levinsohn joins AltaVista as Vice President and General Manager of New Media. Levinsohn will
be responsible for the development of content and programming for AltaVista, Zip2, and Shopping.com.
Prior to AltaVista, Levinsohn served as Vice President of Programming/Executive Producer at CBS
Sportsline, where he managed and developed all content programming elements for the popular Internet
site, encompassing more than 400,000 pages of content and produced sports for AOL, Netscape and
Excite. Prior to joining CBS Sportsline, he served as Director of Production Enterprises at Home Box
Office.
As Vice President of Sales and Marketing, Charles Rashall will be responsible for continuing to manage
and grow record advertising sales revenues across the AltaVista network. Further, Rashall is charged
with all marketing and brand management activities across all audience touch-points, including Internet
user experience, advertising, public relations, direct marketing, events, and sponsorships.
Rashall joins AltaVista after serving as Partner/Chief Brand Strategist at USWeb/CKS in New York,
where he managed the development and implementation of integrated branding programs for a series of
industry leading traditional and Internet clients. Prior to CKS, Rashall served as Executive Director for
Landor Associates where he led major global identity programs for clients including FedEx, Lucent
Technologies, Looney Tunes, and DuPont.
Mark Delfino joins AltaVista as Vice President of Operations and Information Management. Delfino is
responsible for building the operational and technical infrastructure that will support AltaVista's growth
and customer objectives within and across the AltaVista network.
Before joining AltaVista, Delfino served as Vice President and Director for The Boston Consulting Group
(BCG). While at BCG, Delfino helped build BCG's Operations, Information Technology and E-commerce
practices. During his tenure at BCG, Delfino developed and implemented business, operating and
information technology plans for Fortune 500 corporations, with focus in the telecommunications, high
tech, retailing, consumer goods and pharmaceuticals industries.
These executive appointments complete the roster of AltaVista's senior management team. AltaVista's
current management team includes:
-- Ken Barber, Vice President and Chief Financial Officer;
-- Stephanie Lucie, Vice President and General Counsel;
Mike Rubin, Vice President and General Manager, AltaVista E-Commerce;
Ronnie Ward, Vice President and General Manager, AltaVista Platform Services;
-- Greg Memo, Vice President and General Manager, AltaVista Search;
Kurt Losert, Vice President and General Manager, Business and Technology Strategy; and
-- Lyn Christensen, Vice President, Human Resources.
AltaVista Leads the Industry
AltaVista Company is a wholly owned subsidiary of Compaq Computer Corporation (NYSE:CPQ -
news). AltaVista combines three leading Internet properties:
-- AltaVista.com, the most powerful and useful guide to the Internet
-- Shopping.com, the most satisfying place to shop, 125% Guaranteed
Zip2.com, the leading provider of Internet platform solutions for local media and E-commerce
AltaVista continues to build upon its heritage through extensive enhancements and industry-leading
partnerships to make its family of Internet properties relevant, fast and effective for Web users. For more
information, visit AltaVista's flagship sites at altavista.com or av.com,
shopping.com; and zip2.com.
Compaq Computer Corporation
Compaq Computer Corporation, a Fortune Global 100 company, is the second largest computer
company in the world and the largest global supplier of computer systems. Compaq develops and
markets hardware, software, solutions, and services, including industry-leading enterprise computing
solutions, fault-tolerant business-critical solutions, networking and communication products,
commercial desktop and portable products, and consumer PCs. The company is an industry leader in
environmentally friendly programs and business practices.
Compaq products are sold and supported in more than 100 countries through a network of authorized
Compaq marketing partners. Customer support and information about Compaq and its products are
available at compaq.com .
Compaq, Registered U.S. Patent and Trademark Office. Product names mentioned herein may be
trademarks and/or registered trademarks of their respective companies.
Contact:
AltaVista Company, Palo Alto
Eileen Quinn, 650/617-3403
eileen.quinn@altavista.com
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