Dav,
Thaanks to DLJ for letting me have the IPO...buying at 20 was very nice...I would imagine trading at 50 in no time...check out the news today...
By Gilles Castonguay NEW YORK, May 26 (Reuters) - DLJdirect <DIR.N>, the online broker of Donaldson Lufkin & Jenrette <DLJ.N> that went public on Tuesday, plans to acquire a rival or another company that would strengthen its position in the highly competitive business. DLJdirect Chief Executive Blake Darcy told Reuters on Wednesday the unit of the investment bank was looking to make a deal in the second half of the year. Potential targets include "other online brokerage firms, or content companies, or possibly a technology company," he said. "We will be looking at those opportunities down the road." DLJdirect stock rose by about 30 percent on its first day of trading on heavy volume on the New York Stock Exchange. The shares, were priced at $20 a piece late Tuesday, were up 6-1/8 at 26-1/8 early Wednesday afternoon, placing the unit among the most actively traded and leading percentage gainers. The surge in price was nevertheless seen as a relative disappointment, given how previous Internet issues had seen their prices double or triple on their first day. But Darcy said he was not worried about having made the offering at a time when Internet initial public offerings had not met the same investor enthusiasm as they had in the past. "The fact that we could bring it out publicly amid a weak market for Internet stocks is an indication of company (and its strengths)," he said. "It would have been nice to have a bigger start, but -- in the long term -- it doesn't matter." The offering of 16 million shares, representing 16 percent in the country's seventh largest online broker, raised more than $320 million, valuing the entire unit at more than $2 billion. Darcy said DLJdirect would spend $50 million of that amount to "dramatically" increase its marketing campaign. He said DLJ raised the price range for the offering by $5 a share and the amount of shares by 1 million because of the demand it had received from retail and institutional investors. DLJ made the increases with no explanation on Friday. Darcy said DLJ had no immediate plans to offer a greater stake in the online brokerage firm, which serves wealthy individuals with more than $100,000 to invest. "DLJ feels very strongly that it is a strong part of its business," he said. After much internal wrangling, DLJ created a so-called tracking stock for DLJdirect, which would track the performance of the unit but leave the investment bank in control of it. Darcy also said DLJdirect planned to start offering its services in Great Britain next month and then in Japan. He said it did not expect those markets to become significant revenue generators for at least two or three years. "Internet penetration is less than here in the U.S. and stock ownership is lower," he said. "(But it's) important to get an early start." DLJdirect was looking at eventually doing the same in Canada, France, Germany, and Hong Kong, he said. The unit would widen its reach in those countries, seeking the business of mass market customers as well as wealthy individuals since their online trading markets were not as developed as that of the United States, he said. REUTERS Rtr 17:31 05-26-99
Copyright 1999, Reuters News Service
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