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Technology Stocks : Dell Technologies Inc.

DELL 122.55

+4.4%

Nov 21 9:30 AM EST

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To: stockman_scott who wrote (129038)	5/26/1999 6:44:00 PM
From: calgal	Read Replies (2) of 176387

Hi Scott: In my business (radio), PR is a priority. I have had a lot of experience in putting together advertising promotional campaigns for companies like Coca Cola and American Airlines. To capitalize on the effect of the PR, you tell people you are going to do something, you do it and then you tell them you did it. Great promotions are put together that way. You have to create a "bigger than life" effect. That is what we need right now. Personally, I think Dell needs an advertising over-haul. I think he ought do do his own commercials. He sells the company better than anyone. JMO. LW

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