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Technology Stocks : Dell Technologies Inc.
DELL 122.55+4.4%Nov 21 9:30 AM EST
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To: stockman_scott who wrote (129055)5/26/1999 10:02:00 PM
From: calgal  Read Replies (1) of 176387
 
Scott:

Their print campaign is decent. I just don't think their television is as effective as it should be. You don't watch a Dell Commercial and remember it. I think they need to improve in that area. They have to continue reaching the businesses and increase their reach to the non business consumers. Our Technical Director gets a beautiful Dell direct marketing piece. It is a different piece than I get at my home. I asked our Technical Director why we can't buy a Dell for our companies nationwide. No one from Dell has ever called on my company. I have done more PR for Dell with my company than Dell has. We employ lots of people and probably 50 engineers, across the country. I have influenced friends and relatives to buy a Dell, but they were not reinforced by turning on the television and seeing an ad on a regular basis. My parents have had exposure to Dell through me and through being avid CNBC and CNN watchers. But until I suggested that they buy a Dell, it never hit home. So, he is missing the boat somewhere on his advertising.

This advertising thing hits home for me! Coca Cola is the #1 Trademark in the world and they advertise everywhere. You have to keep your name in front. LW
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