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Gold/Mining/Energy : Direct Focus Inc. (DFXI)
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To: Gordo who wrote (491)5/27/1999 12:27:00 AM
From: trilobyte   of 768
 
thanks gord, but I remember (differently) from my
conversations with DFXI management that profit margins
on the beds were indeed expected to be lower initially.
This is really not surprising (for sure, profit margins
on bow flex products increased significantly during the
course of the last two years). The question I have is
whether the drop in margins last Q was due to a
drop in margins on bow flex, or rather the beginning sales
or ramping up of the bed product line.

anyway, we're staring at a pretty cheap stock right
now.

Trilobyte
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