SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : Intel Corporation (INTC)
INTC 36.78+2.7%3:59 PM EST

 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  
To: puborectalis who wrote (81746)5/27/1999 1:28:00 AM
From: greenspirit  Read Replies (2) of 186894
 
Stephen, marketing is still Intel's biggest problem. With the HUGE advertisement budget they have, everyone should be talking about the PIII. They need to completely revamp their strategy, and if necessary fire the people who have been running the campaign for the past 3 years.

My goodness, give me a hundred million dollars and I will have every person in America planning to buy a computer. Or maybe two!

50% penetration rates is pathetic considering the value of a PC!

Where are the adds showing kids going to college over the web? Old folks communicating with relatives half a world away via video phones for pennies? And 6 year olds like my Ryan reading before he enters first grade. Intel has yet to transmit the emotion and value of a PC to the Average American. Bunny suits, and glitzy tech adds are pretty, but they DO NOT encourage ownership and upgrades IMHO.

I hope somebody communicates this to board members. And asks to be shown the metric's behind the advertisement budget.

Michael
Report TOU ViolationShare This Post
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext