RE-POST #1: Dell enters China in Summer 1998; expects tripling of sales by 2002
To: +Dave Gore (124 )
From: +Mike Perras
Sunday, May 9 1999 1:30PM ET
Reply # of 389
Re Dell in China:
ROUND ROCK, TEXAS, Aug. 20, 1998 -- Dell Computer Corporation
(Nasdaq:DELL),
the world's leading direct computer systems company, announced today it will begin
direct sales and technical-support operations in nine metropolitan areas of China,
including Beijing, Shanghai, Guangzhou and Xiamen.
"China is an important market for Dell, now and in the future. By going direct, we're
giving Chinese customers a new and simpler way to buy computers directly from a
company that designs and builds relevant, leading-edge systems," said John Legere,
president, Dell Asia-Pacific.
Dell also said it is beginning direct sales in China through its Internet on-line store in
both English and Chinese.
Dell expects the computer-systems market in China to grow strongly, pushed by
relatively low current penetration, continued investments by global multinational
companies and prospects for long-term economic progress.
According to industry analysts, sales of systems in China will more than triple by the
year 2002, to 10.6 million units annually, making it the largest market and one of the
fastest growing in Asia-Pacific. IDC forecasts a compound annual growth rate of nearly
30 percent over the next five years.
Dell will provide service to the Chinese market through its new integrated sales and
manufacturing facility and customer call center in the southern coastal city of Xiamen in
Fujian Province. Modeled on Dell's successful Asia-Pacific Customer Center in Penang,
Malaysia, the 135,000 square-foot China Customer Center has already begun
operations and will initially employ 200 people. The center manufactures systems and
provides sales, service and technical support for customers in the Chinese market.
Dell's Asia-Pacific operations, with headquarters in Hong Kong, currently covers
markets such as Australia, India, Indonesia, Korea, Malaysia, New Zealand, the
Philippines, Singapore, Taiwan and Thailand. Dell opened its 238,000 square-foot
Asia/Pacific manufacturing facility in Penang in January 1996.
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