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Strategies & Market Trends : Gorilla and King Portfolio Candidates
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To: mariner who wrote (2261)5/27/1999 7:55:00 AM
From: Mike Buckley  Read Replies (3) of 54805
 
mariner,

I think you're right about the enormous potential of the market for the financial transactions business. Every time I think of studying it I decide not to because it appears to be so fragmented that such a study would be daunting.

I think you'll find that the business will rather quickly blend into the automated marketing and customer relationship management business. If it doesn't happen by virtue of software suites that do all of it, it will happen by virtue of leading companies in the respective sectors teaming up with each other. I've already seen some signs of that though I'm sorry nothing specific comes to mind that I can immediately reference. That won't make it less important from a gorilla-gaming point of view, but it will make it harder to follow.

As far as I know, CheckFree's primary market is individual bill payer using electronic means to pay bills through a bank or some other financial institution holding his/her funds. I think the massive growth in financial transactions will be the area of e-commerce on the Net in which businesses buy and sell to other businesses and individuals.

I have a hunch that there will be some terrific winners but no gorillas coming from the space. I think every enterprise software company and integrator in the world will soon find it necessary to peddle financial transaction software for use on the web and that customers will buy from the seller who has the total enterprise-wide package of choice or some other mission-critical software of choice to which the financial transaction software is attached.

Please keep us in touch as you continue your research of the industry and study of "the manual."

--Mike Buckley
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