Process Boy:
Re: Unfortunately, I don't find the latest television campaign very compelling either.
Nor do I. Even with a graduate marketing degree, it's difficult to make out the message being sent to the customer, or even who the target customer is. After seeing it several times, I did finally realize that the robot goes into the Blue Door beaten up, and comes back out with a shiny coating (now he's pretty?), with the unstated message (to me, anyway) being that the Pentium !!! processor will make your stale, bland computer experience more exciting (not a bad message, but not trasmitted to the customer effectively IMO). Unfortunately, on my 21" TV, the distinction between before and after robots is hard to see (I assume that the ad agency probably pitched it to Intel marketing on a huge screen, where the differences may have been clearer).
It is still my personal opinion that Intel should concentrate on pushing the message on pages 10 and 11 of the annual report - "Intel powers the Internet." And I also personally feel that the BunnyPeople ad campaign, even though some thought it silly, provided better name brand recognition for Intel and its products than the current Pentium !!! ads.
Adam |
