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Technology Stocks : Intel Corporation (INTC)

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Nov 28 9:30 AM EST

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To: L. Adam Latham who wrote (81783)	5/27/1999 11:48:00 AM
From: kash johal	Read Replies (1) of 186894

L.Adam Lathan Re: Intel's ad and PR. I tend to agree with all the comments here. Frankly I never found the bunny suits very compelling, but they were very very successfull- so what do we know!!! They other problem is that the Celeron is targetted for the home market but the ads never mention it. The PIII is meant for the business market but they advertise it on TV with stupid ads. The celeron got off to an awfull start but in the last 9 months has been a great home value. Because they never advertize it the consumer thinks it is junk. They need to target business with the performance advantages of PIII's and leave the home user to the value platform. They have completely mixed up their messages and are now suffering with weak PIII sales into the home market and increased Celeron sales into the business channell. This is the most bassackward marketing program I have ever seen. I just hope they keep it up until I load up in a few months. Regards, Kash

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