Forget VCD watch DVD...
Preparations for bigger DVD outlay in full-swing
DVD mass production expected by mid-year
Greater China's DVD industry, which has been developing at a rapid pace since the late 80s, is readying itself for mass production. VCD player suppliers are converting more and more of their capacity to DVD players: High-volume production is expected to be in full swing by the midyear, and sales are projected to reach 1.5 million units by the year-end. Makers think they may be able to move up no less than 3 million by next year. Sales of local-brand DVD players last year amounted to about 300,000 units.
The industry, which is composed of at least 30 makers, has recently announced it is formalizing measures to ensure competitiveness in the global DVD market. For one, standards for the industry will be formulated as soon as possible. Also, efforts are being taken in acquiring the needed technology, engaging in joint investment and cooperation, as well as delving in R&D, in order to enhance the industrialization process.
More advanced DVD players have emerged in the mainland supply, featuring a range of added features and improved output quality. Makers have been less successful in price reduction than in technical R&D, however, as their reliance on expensive imported components is keeping price cuts at a minimum.
asiansources.com |
