Re: "This Intel PIII robot ad is about as dumb as anything I've ever seen"
Hi Nihil, I recall Elmer posting something about this last month too, about a guy in the ad saying something about, "you're lucky to be with me because I'm so pretty."
An ad campaign shouldn't have a negative impact (sure, some intentionally try to invoke a strong reaction even if its negative, but this has never been Intel's style.)
It's unusual for a large company with Intel's image to release negative-impact ads, and it's a mistake to release any ad which negatively impacts any of their demographic buyers (which, it sounds like it did.)
I think Intel will need to be very careful about marketing to the consumer home market.
They will need to continually reassess the demographic profile, because it would be a mistake to think that 90% of all PC buyers are males in their twenties/thirties (which is what some of the historical high-tech consumer buyer profiles were indicating about 5 years ago for some non-PC, high-tech consumer product-lines.) Although, one could argue maybe these demographics occur because we aren't creativily incorporating/encouraging other potential buyers by the design of the product-lines and ads. A buyer might not be introduced to a product if the ad doesn't target them, and a buyer may not buy a product if the products do not target their demographic preferences/desired features.
In 2 years, it's expected that 45% of all Internet users will be women and hopefully Intel won't do what the car industry did: where they ignored the reality that women were actual buyers of the cars too. eMachines appears to have noticed this too and I bet they intend to capitalize on the opportunity.
Your point is valid and I hope Intel addresses this issue.
Amy J |
