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Technology Stocks : Intel Corporation (INTC)

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To: Elmer who wrote (81813)	5/27/1999 5:06:00 PM
From: kash johal	Read Replies (2) of 186894

Elmer, Re: PIII campaign Yes it is dumb. If for example they included a speech recognition program on CD with every PIII system. That would add great value to the PIII (perhaps $80 at a <<$1 cost. Additional things could be a video camera. Single chip CMOS camera's can be built for under $10 in Intels volumes now. This has a retail value of $100. Pretty soon the consumer figures he's getting great new features such as video conferencing etc for free and much more horsepower. Or how about an on-line encyclopedia - much more comprehensive than the typical microsoft CD that you pay $100 for - but you can only enter with the PIII ID. This would appeal to parents to fork out a fe hundred bucks for Junior. They need to be much much more creative and try to build value in the PIII. I think dancing bunnies and silly robots have clearly failed. Regards, Kash

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