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Technology Stocks : e.Digital Corporation(EDIG) - Embedded Digital Technology
EDIG 0.00010000.0%Mar 20 5:00 PM EST

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To: David B who wrote (4940)5/28/1999 9:19:00 AM
From: Tinroad  Read Replies (4) of 18366
 
David: Don't be too concerned about marketing of the player. It has been designed and prototyped by EDIG, but is being built by others. EDIG is an engineering and design company, with only 17 employees. What they sell is mostly intellectual properties. The folks at Lucent, in conjunction with some music or hi-fi industry biggie, will take care of the marketing angle; and branding of the player is not, IMHO, a concern. News of whose name the players will be sold under is imminent, and will undoubtedly be a household name with instant recognition. Concurrent with that info will come contract announcements concerning production quantities, pricing, etc. At that point, expect a pop in EDIG and big volume increases. The real party has yet to begin, but keep your calendar open in mid to late June, if not sooner (IMHO).
Tinroad
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