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Technology Stocks : Amazon.com, Inc. (AMZN)
AMZN 234.70-1.2%3:59 PM EST
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To: Bill Harmond who wrote (59023)5/28/1999 11:20:00 AM
From: Tom Kearney  Read Replies (1) of 164684
 
William, but my understanding is that TV advertising revenue is still growing for the major broadcasters, even with market share dropping. There is simply no way to reach a bigger mass audience. This is the same reason that YHOO and AOL will dominate. In this space, that's where you get the biggest bang for your buck.

Well, I'm not an expert at TV for sure, but this story was in the LA Times last week. It confirmed for me the strategy of sticking primaily with the INETs with the biggest reach.
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