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Biotech / Medical : Duramed (DRMD) Synthetic Estrogen Product
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To: Doug Bean who wrote (1279)5/28/1999 12:04:00 PM
From: vestor  Read Replies (1) of 1837
 
The significant advertising was/is supposed to kick in around 7/1.... A lot depends on how effective the ad agency is..... The marketing firm, I understand, is no slouch but they must be brought up to speed... I think asking around in May and making judgements as to rate of acceptance going forward is faulty.... Posing the question say in August would, in my opinion, be more appropriate.....
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