e.Digital Corporation(EDIG) - Embedded Digital Technology Message Board

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Technology Stocks : e.Digital Corporation(EDIG) - Embedded Digital Technology

EDIG 0.0001000

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Mar 20 5:00 PM EST

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To: JAMES F. CLASPILL III who wrote (4942)	5/28/1999 1:47:00 PM
From: Walter Morton	Read Replies (3) of 18366

Yeah, but if EDIG gets a good review from PC Magazine what will they call the product when they write about? EDIG/LU don't have a name for it. They have not announced any OEMs, so the OEMs may not have a name for it either. So, the stockholder may have to wait for the next review... the one where the device has a name before we can reap the rewards of a good review. I mean... it won't be impossible for customers to find the EDIG/LU player, but it would make it easier if customers had a name that they could take from the review into the store and buy the device. Maybe EDIG/LU will provide PC Magazine with a name and a OEM by the time the review is published. On the other hand, if the review is not great then most customers won't be able to link it to the review (that had no name) and they may buy the product based on the OEM's reputation.

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