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Technology Stocks : ITURF Inc. ( NASDAQ:TURF )
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To: Big Dog who wrote (369)5/28/1999 6:09:00 PM
From: Big Dog   of 614
 
Recently, American Online decided to overhaul its "shopping section" by creating Shop@AOL, a platform that dumps its current proprietary format in favor of using HTML. The new platform will be rolled out in phases between June and September.

AOL's revamp of its shopping areas to make it easier for shoppers can only help iTurf enhance revenues:

Pursuant to the recent iTurf/AOL marketing agreement, four iTurf properties will have anchor tenancies on AOL and three other iTurf properties will have prominent positioning throughout the AOL brands included in the agreement.

Positioning for iTurf brands will include:

(i) Anchor tenant positions in the Teens Products area of the AOL Shopping Channel for dELiAs.com and droog.com, iTurf's two popular on-line stores offering apparel and accessories for teens;

(ii) Anchor tenant position in the Sports and Health area of the Shopping Channel for TSISoccer.com, iTurf's online store offering soccer apparel and equipment;

(iii) Prominent positioning in the Kids' Products area of the AOL Shopping Channel for DotDotDash.com and StorybookHeirlooms.com, iTurf's on-line stores offering kid's apparel and accessories;

(iv) Prominent positioning in AOL's home furnishings Shopping area for ContentsOnline.com, iTurf's on-line home furnishings store; and

(v) Anchor tenant position in AOL's new AO-girL area for iTurf's gURL.com, which features content and community for teenage girls.
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