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Microcap & Penny Stocks : HouseHoldDirect.com (BYIT)-The Next SAMS/Walmart Ecommerce

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To: tinsoldier who wrote (2467)5/30/1999 5:58:00 PM
From: Scott Andrew Smith  Read Replies (5) of 2994
 
>>With respect to RDIM's much touted business model, give me a break. Who wants to
buy household furniture by mail order? Shopping is a social experience. Do you want to
sit in a chair and buy a couch or sit on the couch before you buy? Do you want to lie on
your bed while you buy a bed or lie on the bed you're buying? Do you want to watch
TV while you buy a TV or play with the remote on the showroom floor for all to see
before you buy the big screen?. Do you want the vicarious thrill that comes with
spending money in public or do you want to make private purchases from your den?

I remember when I was a newlywed and my wife and I were setting up our humble nest.
It wasn't just the joy in the actual purchase but it was the excitement of shopping
around. The tire-kicking if you will. The interaction with other human beings. The liking
this salesperson and not liking that one. The gossip and discussion over who's feeding
you b.s. and who's not. The satisfaction you get when the salesperson shows genuine
pleasure and gratitude for buying from him or her.<<

I just want to comment to your response tinsoldier. I work heavily within the e-commerce market and think I have a young outsiders perspective on the future of the internets impact within the market.

First of all the concept of physical locations is there to handle the need of "kicking the tires". This is fairly obvious and has been advertised by this company within virtually every press release so I stand very confused as how you could have missed this considering your in depth DD.

I cannot not help but comment on the actual driving force behind e-commerce. It is really riding on the ability to recreate the shopping experience though the ease and efficiency of your own home.
It is somewhat analagous to when order catalogs had first come out.
Companies such as LLBean and Land's End have been founded themselves and have avoided major overhead by relying almost completely on people ordering from the phone on such things as cloths that would be quite up there within the realms of something that would be very worthwhile to "try on".

The fact that e-commerce has risen to become such a multi-billion dollar market has purely risen on the ease and simplicity of ordering online and being able to comparison shop at the click of the mouse button. Your argument seems to be aimed against the survival of the e-commerce market. With the exponential success that the market has played out within the last 5 years I would like to think your argument is very old fashioned and lacking an open mind. Things will never be the way they were 30 years ago. Everything is becoming revolutionized right under our nose. People pay their bills through the bank web sites, cloths are bought online, TV and Audio equipment is taking over the net! And if e-bay doesnt blow your mind... I mean people are bidding on cars left and right as well as computer equipment and sports equipment galore. And these are from people like you and me who dont even have a license to do this. Yet at the same time it is becoming more and more popular every day. You say the business will not survive because people are more concerned with the "social experience with the salesman. I would have to disagree. Of course it exists, but has been swept slowely under the carpet. Look at Saturn's no hassle concept. They are moving away from the whole salesman pitch.
When you go to Sears and purchase the matress you are not purchasing the showroom model that you sat on. They have it sitting in warehouse in the back. There is no need for the on-site overhead! This is what HHD is going to avoid. Direct from the manufacturer. Because of the incredible ease and low cost of the now existing electronic network we can avoid the cost that existed in the past of creating this communication between retail to distributor to manufacturer. Look at the whole online broker market! It is everywhere.

I agree with you on a lot of the BB stocks being very risky and not caring about the shareholders. It sounds like you have been badly burned. EVERYONE REALIZES THE RISK HERE. Please stop being redundant.
We understand.

I am young and I have a perspective unlike anyone of age here. I am the new blood whose generation will create the market! My friends my age will be the members of these businesses and be ordering products. I work and understand the future. I am not saying HHD is going to be a powerhouse. I am not saying they are not. I am just saying that I have no problem purchasing using the tool being the internet. I have a trust that no other generation has. Too many old fashion folk out there that fear and do not understand the potential we are looking at.

In time and patience. Scott
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